
Marketing for Software Development Companies: What Actually Works in 2025
Lucia Cisterna shares proven tactics in marketing for software development companies—and why influencers may not be worth the hype.
Authentic insights from the engineers building secure software every day.

Lucia Cisterna shares proven tactics in marketing for software development companies—and why influencers may not be worth the hype.

Nearshore Cybersecurity Staffing is transforming how companies secure their software. As AI accelerates development, security and trust become the new differentiators. Ewents connects U.S. businesses with top Latin American cybersecurity talent — from cloud security engineers to DevSecOps experts — offering cost-effective, compliant, and reliable nearshore solutions designed for the AI era.

Discover why hiring QA manual testers from Latin America is a smart move for companies that care about quality. Learn from Paula’s insights on why human testing still beats AI when it comes to real-world user behavior.

Quickly scale your cybersecurity team with skilled, affordable, and timezone-aligned cybersecurity professionals from Latin America. Solve your talent shortage today!

Looking to hire English-speaking developers in South America? This blog breaks down how to evaluate language proficiency, structure hybrid teams, and find bilingual engineers in countries like Argentina, Brazil, and Colombia. Learn how our team vets candidates, uses CEFR levels, and builds software teams that collaborate seamlessly with U.S.-based clients.

Hardware is hard—and expensive. But developing everything in-house doesn’t have to be. In this blog, we explore how outsourcing software development can help hardware companies reduce costs, speed up time to market, and scale more flexibly. From smart airplane carts to Bluetooth-powered dating apps, see how remote dev teams can accelerate your product roadmap.

Ewents is a boutique nearshore software development firm from Latin America. We provide IT services and consulting in the US timezone — for a fraction of the cost.

Did you know you can save up to 20% on nearshore services by negotiating better Hourly Rates For Staff Augmentation Services with your vendor? There are lots of ways to get additional discounts, which makes hiring remote engineers an absolute bargain.

When hiring a nearshore software company, prioritize partners that demonstrate a people-first philosophy, strategic in-person collaboration, verifiable certifications (e.g., ISO 27001, CMMI), and transparent pricing. Key green flags include rigorous candidate vetting, background checks, proper U.S.-LATAM legal structure, and up-to-date insurance (e.g., E&O Cyber) to mitigate risks. Seek vendors with glowing client reviews, industry-aligned references, and a commitment to long-term partnership—ensuring they align with your goals, culture, and security standards while delivering top-tier talent.

Discover the best recommendations for implementing AI software solutions in your business, from carefully analyzing each use case to developing modular systems that can be regularly updated. Learn from real-world cases and avoid common mistakes like forcing generic AI models into unsuitable scenarios. Build a flexible, adaptable system and manage expectations regarding AI's accuracy and efficiency.

Imagine you have an idea to build a fitness app or an internal tool for your organization to track your employees’ performance. Where do you start? Do you have a rough ballpark of how much you want to spend? If you’re still not sure, then you’ve come to the right place. Our team at Ewents has worked with hundreds of companies building software projects from scratch; we can definitely help.

What are the steps involved in working with a nearshore software vendor from Latin America?